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Le Coq Sportif Appoints Tea&Cake PR to handle UK PR

25th August 2010

Iconic French sportswear label Le Coq Sportif has appointed consumer agency Tea&Cake PR to mange UK PR ahead of a major brand relaunch.

Tea&Cake will work closely with the new UK team to help reposition the brand in the UK marketplace.

Tea&Cake’s remit will include product, event and retail PR and will kick off with a retail showroom launch in late November. The SS11 collection will be unveiled to press for the first time at the Tea&Cake press day on 3^rd November.

Lucy Finnegan, Managing Director at Tea & Cake PR, comments:

We are delighted to be working with Le Coq Sportif – a truly iconic sports brand with a phenomenal heritage. The brand is a perfect fit for the agency and we are excited about the challenge ahead and looking forward to working with the team to reconnect the brand with it’s audience in the UK.”

Le Coq Sportif will embark on a major restructure this season, as the UK becomes a subsidiary of LCS International. Following increased investment from France, LCS has obtained steady growth and improved positioning in other key European markets and now turns its attention to the UK.

Addict Beats Collective.

5th October 2010

Addict launches the first series of headphones.

British street wear brand Addict launches ‘UpRock,’ the first series of headphones in the Addict Beats Collective range. With music being a significant part of the brands heritage, the UpRock stereo headphones combine retro styling with a unique modern twist.

The UpRock has a substantial speaker diameter measuring in at 40mm thus giving these compact headphones excellent sound quality. The matte rubber paint finish gives these headphones a stylish look and can be purchased in six different colourways; Olive/Orange, Brown/Stone, Black/Grey, Red/White, Green/White and Royal/White.

The UpRock is available from addict.co.uk and can be purchased for £45. For further information on the UpRock series please contact hayley@teaandcakepr.com.

Alcatel mobile phones launches its first ever Android handset.

25th August 2010

Mobile phone manufacturer ALCATEL Mobile Phones, have today announced that they shall be entering the Smartphone market with the launch of the ALCATELOT-980, ALCATEL’s first ever Android based slider. With the OT-980, users can enjoy the flexibility of a mobile internet experience with this dual function mobile phone.

Continuing the quest to make their communication devices accessible to the mass market, the ALCATEL OT-980 is the bold new choice among Android 3G/3G+ smartphones.

Ultra-stylish and dynamic, the ALCATEL OT-980 is set to bring the hugely popular Android 2.1 Éclair operating system to a wider range of consumers. Combining advanced technologies with a sleek design the OT-980 handset enables the user to personalise their mobile phone by adding new options and features to the device by downloading applications. From social networking apps such as Twitter, Bebo and Facebook, to shopping, games and music apps, the app world becomes accessible to all.

Crossover Experience

The OT-980 with dual function technology enables the user to use the handset as both a touch mobile phone or with the qwerty keypad. The touch screen has a virtual qwerty keyboard with touch and slide access to everything on the menu, or by sliding the phone to access the built in qwerty keypad, makes networking that much quicker and easier on this tablet slider.

Featuring Wi-Fi, HSPA up to 7.2Mbps, 2.8” touch display, E-Compass, Multi IM client, Multi e-mail, social networking, MP3 Player and 2MP camera as well as standard mobile capabilities, the OT-980 is ALCATEL’s leading handset to date.

“We position our product to bring aspirational feature sets and design to new price points. We have always done prepay and think there is an opportunity to change with the Android” says William Paterson, UK and Ireland Country Director.

The OT-980 phone will be available from Carphone Warehouse stores and online at www.carphonewarehouse.co.uk for £99.95 on Pay As You Go contract from October 2010.

ALCATEL mobile phones manufacture trend-led yet competitively priced handsets for a wide range of UK retailers including 3, Argos, ASDA, Carphone Warehouse, Orange, Phones4U, Superdrug, T-Mobile, Tesco Mobile and Vodafone. ALCATEL caters for budget conscious consumers who are looking for credible phones that do not break the bank yet still fulfil basic mobile needs including mobile messaging, MMS, image capturing, social networking and more. Available on pay as you go tariffs, please visit www.alcatel-mobilephones.com/uk for more information on the range of ALCATEL handsets available to the UK.

Quiksilver's Kelly Slater wins 10th ASP World Title

28th November 2010

And claims Rip Curl Pro Search Puerto Rico, amassing his 45th Elite Tour victory.

Somewhere, Puerto Rico (November 6, 2010)—Quiksilver’s Kelly Slater made history today, clinching a historic and unprecedented 10th ASP World Title, then going on to win the Rip Curl Pro Search Puerto Rico and showing the crowd the most comprehensive and dominant a performance as the sporting world has ever bore witness to. Kelly is the first surfer to achieve 10 ASP World Titles, an accomplishment spanning two decades of an astounding career during which he has dominated competitive surfing as both the youngest and oldest ASP World Champion.
Today’s historic competition saw Kelly advance out of the Quarterfinals of the Rip Curl Pro Search Puerto Rico over Adriano de Souza. Slater amassed enough points to outstretch remaining contender Jordy Smith, and collect the 2010 ASP World Title. In the Final of today’s event, Slater would go on to post an incredible 18.77 out of a possible 20, securing the event’s second Perfect 10, exhibiting a masterful display of diversity and control in the rippable afternoon conditions.
“I feel relieved, honestly,” says Kelly. “It’s been the most stressful title I’ve ever had, because it’s sort of an unknown place and you know at my age people say ‘you shouldn’t be doing this.’ And all the young guys are getting better and it’s a challenge to believe in yourself and not believe what other people tell you. I know how good Jordy, Dane, Mick, Taj and all those guys are, and it’s a marathon, you know? It’s not one wave, it’s not one maneuver, it’s not one contest. It’s a year-long thing and I know how to focus and it came together and I’m just so relieved.”
“Kelly’s 10th World Title today will be remembered as one of the most important moments in surf history,” said Bob McKnight, CEO of Quiksilver. “We are honored and proud to have been there to witness and support him over his entire, incredible professional career. Congratulations Kelly!”
Channel Islands Surfboards Founder Al Merrick adds, "Im just really proud of Kelly right now. Winning a tenth title is such an incredible feat; but being able to do it on a board that he designed himself is a wonderful accomplishment in itself."
Slater, 38, vaulted into the 2010 season points lead mid-way through this year’s ASP World Tour title race when he won the Hurley Pro at Trestles (Calif.) in September, taking out 27-year-old Bede Durbidge in flawless 6-foot waves. The win marked Kelly’s 4th career title at historic Trestles, the site of his first professional win twenty years earlier.
After Trestles, the ASP World Tour continued on to the Quiksilver Pro France at Les Culs Nus Beach, where Kelly took second place to the reigning ASP World Champion, 29-year-old Australian Mick Fanning. Kelly’s runner-up finish further extended his 2010 tour points lead as he delivered his first perfect 10 score of the season with a ridiculous freefall drop into a barrel during the semifinals.
In mid-October, the tour continued on to Portugal for the Rip Curl Pro, an event that would play a vital role in determining the 2010 World Champion. Slater stormed to another 1st place finish in Portugal, earning a career record 44th Elite Tour victory during some of the highest-performance surfing the world has ever seen. Slater struck stealthily in the final round at epic Supertubos, locking in solid backhand waves in shifting conditions and staving off a late charge from 22-year-old current ASP World #2 South African Jordy Smith. Kelly won his previous ASP World Championships in 1992, 1994, 1995, 1996, 1997, 1998, 2005, 2006 and 2008. His career victories now include 45 WCT wins and two ESPN X Games gold medals.

Malibu Presents Alesha Dixon

1st December 2010

On Friday 12^th November 2010, TV siren and pop princess, Alesha Dixon teamed up with Malibu rum, to host the ultimate girl’s night out

Alesha joined Malibu at London’s glamorous Studio Valbonne, to host a one-off gig for an invite-only audience, where she sang a selection of tracks from her new album, The Entertainer, along with some old school classics from her Misteeq days. The collaboration with Alesha was part of Malibu’s TV show on 4Music and Kiss TV -“Malibu Presents Boom TV”.

The intimate crowd enjoyed a Friday evening like no other as they sipped delicious Malibu cocktails and enjoyed some fabulous treats, courtesy of the Caribbean rum. Make-up artists and hair stylists were on hand to pamper the guests to ensure they looked fabulous before the evening kicked off – what more could a girl want?

Malibu also gave away the opportunity to get ready in style with Alesha before the gig. One lucky winner and three of their friends had the chance to get their hair, make-up and nails done with Alesha whilst sipping Malibu cocktails.

Inspired Ingenuity with Havana Club

27th May 2011

This summer, authentic Cuban rum, Havana Club is inviting the nation to demonstrate its inspired ingenuity.

To whet people’s appetites and get the creative juices flowing, Havana Club has commissioned four, diverse artistic talents to create a piece which to them, represents the ‘Inspired Ingenuity’ concept. Sneaker customiser Nash Money has responded to the brief by transforming a pair of all-white Nike Air Force One’s into a fully functional set of 'Sneaker Speakers'. Product designer, Cemal Okten has created ‘Ingredients’, to symbolise Cuba's love of music. The fully functional headphones are made from a tin can, a coat hanger, a piece of rope and two corks.

Founded by Jurjen Semeijn, Amsterdam-based I Have Pop, known for its multi-dimensional projects, has created a ‘Picnic Table’. For this street art installation they appropriated the fences from a local road works site and constructed a picnic table in the park. Finally, project curators, Intercity have designed the Inspired Ingenuity logo; using objects from around the studio including a ring-pull, polystyrene packaging, a fuse, a paperclip and a coat-hanger.

The monthly winners and grand winner will be chosen by writer, producer and DJ Charlie Dark, who has made a dynamic impact on the UK poetry and performance scene and is known for pushing the boundaries of imagery and musicality. Charlie makes regular appearances on the international literature and spoken word circuit, and was a poet coach for the London Teenage Poetry. He also ran a series of prolific nights at the ICA entitled, Blacktronica. Whilst, recent projects have included consultant for the ‘Bring the Noise’ Festival at Tate Britain featuring Tinie Tempah and others, as well as a collaboration with Chris Ofili for Louis Vuitton. He is also a founder, creative director and consultant on the Nike RDC Youngers Project.

Charlie Dark says : ‘’When the funds are low, the lowest of the low get creative, forcing technology to do what it's not supposed to do. Remixing culture and spitting it out with its own unique twist. Growing up in South London with Ghanian parents, my childhood was steeped in an appreciation for flipping the script and making things work for you. Add a mix of Hip Hop culture and you have a fantastic foundation for forcing technology to do things it was never meant to do. My whole career has been steeped in the idea or reinvention; filling the gaps of creativity with my own inventions and ideas. This project shines the spot light on those flipping the script for a whole new era. It’s innovative, forward thinking and fun’’

To enter to be in with a chance of winning a trip to Cuba and having your work showcased alongside a gallery of inspired ingenuity, simply log onto: http://www.facebook.com/HavanaClubUK

For more information about the project visit:

www.havana-club.co.uk

Enjoy Havana Club responsibly www.drinkaware.co.uk

Quiksilver & Roxy launch the 2nd Edition of the Green Campaign

27th May 2011

For the 2nd successive year, Quiksilver & Roxy are running their Green Campaign...

For the 2nd successive year, Quiksilver & Roxy are running their Green Campaign aimed at raising awareness about the importance of preserving our water resources.

The campaign will feature on the web and in stores from June 1 to 23, 2011. Working under the slogan Don’t Destroy What You Came To Enjoy, the Quiksilver Group strives to protect its environments through a host of initiatives ranging from eco-design and environmental management, to awareness-raising events and partnerships with various associations. launch the 2nd edition of the Green Campaign.

With a primary focus on protecting water resources, this new campaign aims to expand the message to all the group’s playgrounds: Don’t destroy what you came to enjoy! Quiksilver has adopted a new twist on the 'green line', to symbolize its commitment to protecting the environment. A green line that can be seen in the windows of all the group’s stores, and inside too, pointing the way to our ecofriendly products...not forgetting the web campaign!

Malibu Limited Edition Summer ’11

27th May 2011

Malibu launch their Limited Edition Summer ’11 bottle.

Inspired by the vibrancy of summer and the colours of the iconic logo, this summer sees the launch of the Limited Edition Summer ’11 bottle by the original coconut rum, Malibu.

Quiksilver Pro France 2010

25th August 2010

Evening of Saturday, Sept 25th: "DC ALL IN Show" and live concert by JAMAICA presented by Orange in Hossegor

At the Quiksilver Pro France, the only French stage of the ASP Men's World Surfing Championships, Quiksilver and DC are joining forces to put on a stunning (and free) opening evening, at the Place des Landais in Hossegor on Saturday, September 25th 2010.

Act I – The "DC ALL IN SHOW" – 8pm - 10.30pm For close to two and a half hours, DC will be taking concert-goers on a journey of discovery into its universe. On the programme: FMX show, live vidjing (skate, snow, surf) and an exclusive presentation of Gymkhana 3 in the presence of Ken Block... Hold on tight!

1 – The evening will kick off with a FMX demonstration at the Place des Landais, featuring icons of the genre including Robbie Maddison (Aus), star of the last X Games, Nate Adams (USA) and Adam Jones (USA), all members of Team DC. Not forgetting Charles Pages and other guests, who'll be completing this exceptional line-up of riders.

2 – That will be followed by a "Live Vidjing" show combining the best action video sequences featuring Team DC, with breathtaking sound and lighting effects in a spectacular new audiovisual experience.

3 – The "DC ALL In Show" will round off with the exclusive presentation of GYMKHANA 3* in the presence of KEN BLOCK. Co-founder of the DC brand, a subsidiary of Quiksilver, and a successful WRC rally driver, Ken Block became an Internet sensation with his adventures and skills at the wheel. Acrobatic sequences featuring Ken Block's exploits in his rally car shot straight to the top of the viral video charts, and have clocked up over 70 million views. The forthcoming release of Gymkhana 3 is already generating unprecedented levels of anticipation. In it, Block and his 2011 Ford stretches the laws of inertia to new limits with expertly controlled drifts to the last millimetre. The video has an exclusive soundtrack by The Cool Kids and an aesthetically superb and spectacular production. Not for the faint-hearted!

* Gymkhana: a motor sport discipline practised on surfaces such as car parks or open spaces, which requires the driver to maintain control while pushing his vehicle to the limits and performing stunts including turns, slaloms, 180 and 360° spins, all while avoiding obstacles whilst drifting at maximum speed.

Act II –Orange and Quiksilver present JAMAICA live in concert – 10.30pm

It's the musical highlight of the Quiksilver Pro France 2010. The electro-rock group JAMAICA (formerly Poney Poney) will be performing live on stage at the opening evening at the Place des Landais in Hossegor, on Saturday September 25th. Presented by Orange, the free concert will be held in the open air, and the audience are in for a real treat as the group, made up of Antoine Hilaire and Florent Lyonnet, is one of the biggest names on the music scene currently. The duo are the hottest electro outfit around right now, and are proud of their rock and pop influences and shared heritage with classic French electro acts like Daft Punk and Justice. In fact, Justice's Xavier de Rosnay produced the excellent debut album by Jamaica, ‘No Problem’.

OUTLINES, an iconoclastic group with a sound that’s a blend of soul, jazz and 80s, will be opening for JAMAICA. Having gained critical acclaim with their first opus "Our Lives Are Too Short", the group’s music is distilled into funky baselines, hip-hop beats and house. Their infectiously catchy compositions have been described as "futuristic motown" by none other than the legendary George Clinton.

Rounding off the evening's entertainment is the excellent DJ BREAKBOT (Thibaut Berland), whose funk remixes are already going down a storm on the club scene (and even accompanying the opening titles of Canal+ show "Grand Journal"). He'll get the whole crowd up and moving - nobody is immune to his beats! Recently signed up to the Ed Banger label, DJ Breakbot is the electro revelation of the year.

Wray & Nephew Overproof Rum Links With Warehouse Project

1st October 2011

This autumn welcomes an exciting link-up between Wray & Nephew Overproof Rum and The Warehouse Project (WHP). Wray & Nephew Overproof Rum will be supporting The Warehouse Project for the next three months, as the acclaimed club night series opens its doors. After five legendary years, The Warehouse Project will set up for the final time, beneath Piccadilly train station and authentic Jamaican rum, Wray & Nephew Overproof Rum will be there to support the residency until the curtain closes on New Year's Day, 2012.

Wray & Nephew Warehouse Project Creative

The collaboration of Wray & Nephew Overproof Rum and WHP brings together two forces which celebrate the independent and underground music scene. Wray & Nephew Overproof rum, introduced to the UK with the Jamaican migration of the 50s and 60s was and still is the rum of choice in Jamaica and is intrinsically linked into the cultural and social traditions of Jamaicans. Jamaica has had many influences on the world but none more so than its music and one of the effects of migration was the impact of Jamaican born music such as Ska, Rocksteady, Reggae and Dub on the UK music scene. Emulating what was happening in Jamaica, the UK streets in the 70s were introduced to the towering speaker boxes and heavy vibrating bass of the Jamaican sound system culture accompanied by Wray & Nephew Overproof Rum brought back from yard (home i.e. Jamaica) as the key rum punch ingredient for the party vibe.

Staying true to its connection with the independent and underground music scene Wray & Nephew Overproof Rum has linked up with the Warehouse Project which is the perfect setting to give people the chance to try Wray & Nephew Overproof rum and add a little flavor from Jamaica to their night.

This season the WHP has guaranteed a stellar line-up, making it a closing party to remember and categorically one of the best club series, the country has ever seen. Confirmed names include Derrick Carter, Skream and Jamie XX.

Events such as Fabric Live, Metropolis and Ape's Birthday, keep it close to the music which has been such a key part of WNO's history in Jamaica and the UK. The WHP showcases the musical evolution of reggae & dub that is so important the keep WNO's heritage alive today.

In Jamaica, Wray & Nephew Overproof rum is not just a drink but a way of life. At WHP, club goers will have the opportunity to experience the unique and distinctive flavour of Jamaica's favourite rum. Served at the bar in Reggae Rum Punch; it's the perfect drink to share with friends or simply to enjoy a Wray n' ting with Ting grapefruit soda or a Ginger Nephew with ginger beer

Wray & Nephew Overproof Rum has been enjoyed since 1825 and is still the white rum of choice for the Jamaican people. At 63% ABV this is not your average white rum... it has a unique flavour, is full of character and uses the purest form of rum production.. It's the ultimate way to create the perfect vibe for an unforgettable night at the WHP.

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