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Quiksilver / Roxy Mahiki Swimwear Launch

Brief
To launch to press a collaboration between Quiksilver/Roxy and Mahiki, a limited edition collection of summer Hawaiian inspired swimwear, which feature a unique print which incorporates the Mahiki Tiki emblem.

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Mahiki’s is the world’s most famous Tiki bar, founded by entrepreneurs Piers Adam and Nick House and set in the heart of Mayfair. The bar is often frequented by young royals, international A Listers such as Madonna, Jay-Z, Beyonce, Rihanna and Kate Moss.
 
Solution
To celebrate the new collection, a launch event was held on Tuesday 13th July at the Quiksilver flagship store on Regent Street. The launch included a live set from London’s most celebrated DJ, Tommy Crane, as well as a pop up Mahiki Rum shack, live window models and a whole host of Mahiki’s celebrity friends.

The Results
 Tea & Cake PR secured a strong media attendance and worked with Mahiki to secure a range of celebrity at the event and after party at Mahiki.
Press coverage was secured across a range of trade and consumer media including Drapers, Vanity Fair online, Metro, Daily Express and Daily Star.

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Alcatel Case Study

Brief
To launch to press a collaboration between Alcatel Mobile Phones and Eliza Doolittle – the OT-708 Rainbow exclusive to Phones4U handset with an exclusive track from Eliza’s debut album preloaded onto the handset.

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Eliza Doolittle is one of the newest, up and coming singer songwriters. Alactel have previously done partnerships with fashion and lifestyle brands and we felt partnering with a musician would highlight the music capabilities of the mobile phones.

Solution
To celebrate the new collaboration Tea & Cake PR organised an in store appearance with Eliza for fans at the Phones 4u store on Tottenham Court Road on Saturday 10th July 2010. Tea & Cake PR organised exclusive interviews and profile pieces with Eliza Doolittle. Tea & Cake PR also secured an exclusive competition opportunity to win a chance to meet Eliza Doolittle and VIP tickets to a gig, including accommodation in a London hotel and a mobile phone with Phones4U branding on all competition placement.

Results
Press coverage for the handset launch was secured across a range of media including Look, Heat, New, Mobile Magazine and Thesun.co.uk.
Interviews with Eliza Doolittle were also secured across a range of media including Reveal, Mizz, Now and Sunday Express’ S Magazine. 

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Malibu By U Case Study

Brief
 
To create a PR programme for the Limited Edition Malibu by U concept, create buzz amongst 18-24 year olds and raise general brand awareness to support all new drinking solutions.

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Solution
Tea & Cake PR launched the limited edition Malibu By U bottles to the UK media by sending bottles to media outlets for them to customize their own bottles.
Tea & Cake PR also commissioned and worked with 10 art bloggers to take part in the Malibu by U concept and uploaded their designs to the Malibu By U website as well as their own blogs to create talkability online. 
 
Results
Press coverage was secured across a range of media including Glamour, DJ Mag, Now, Super Super, Cosmpolitan.co.uk, Grafik,  High Snobiety and UK Street Art

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Havana Club Case Study

Brief
Havana Club hired Tea & Cake PR to help the brand reach their target AB1 audience and dramatically increase brand awareness in relevant titles. The brand was looking to create relevant ‘brand in hand’ opportunities and also a vehicle to tell the brand story and communicate the relevant products and brand values.

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Solution
Tea & Cake PR created a campaign that raised awareness of the brand, generated coverage and opportunities that appealed to the target audience. The campaign also offered creative solutions to generate media coverage such as a unique art concept that commissions artists to create customized Havana Club inspired art. T&C also created ‘brand in hand’ opportunities for ‘Ben’ by sponsoring parties and events that would appeal to the target consumer.
 
Results
Tea & Cake PR created a new direction and communications vehicle for the brand, taking them into the art/street art arena – an initiative that has now been taken to the global brand. T&C has also generated significant broadcast and men’s press coverage resulting in product selling out in several retailers.

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