Le coq sportif & Amaury Sport Organisation announce their partnership for the 2012 season A.S.O. cycling events, at the forefront of which is the Tour de France. A historical moment, as from 1951 the production workshop of le coq sportif was the official supplier of team jerseys for the Tour de France. For 40 years, the most famous riders, from Jacques Anquetil to Bernard Hinault & Eddy Merckx, pulled on jerseys bearing the le coq sportif logo. From July 2012, le coq sportif will become the official supplier of the Tour de France & stamp its image on the jerseys of the leading cyclists – the Yellow, the Green, the Polka Dot & the White Jersey: the perfect gift to celebrate the brand’s 130th anniversary.